Terrain was built by senior commercial executives in Australia with experience across numerous FMCG, consumer healthcare and pharmaceutical businesses. Between them they have run national field teams, stood up sales forces from nothing, carried the opex line through restructures, and defended headcount in rooms where the only evidence on the table was their own conviction.

That is the problem Terrain exists to solve. Every one of those decisions, how many territory managers, in which states, calling on which outlets, at what cost, was made with a complete view of one field force and no view at all of the others. There was no benchmark, or when there was it was dictated by anecdotal information, what a recruiter mentioned in passing, or what someone remembered from a previous employer.

Terrain is the view we wanted and could not buy. Every supplier’s field force in a channel, mapped by state, role and coverage, built from public professional and industry sources, verified quarterly and monitored monthly.

The platform is catered to the Australian market but the database expands to New Zealand and the United Kingdom. Additional countries can be requested in bespoke engagements.