Field management still runs on the experience of whoever is in the chair. Terrain is the live intelligence platform that shows you every competitor's field force by state, channel and quarter, so your deployment decisions rest on the market, not memory.
Your field is what you can see today: your own team's coverage, your managers' relationships, what you've always done. The terrain is everything outside it: every competitor's headcount, where they're expanding, and the benchmarks that move with the market.
Standard tells you what's happening in the market. Pro tells you what to do about it.
Competitor territory managers by state and channel, with tenure and quarterly movement, the six-month leading indicator of where rivals will invest next.
STANDARDYour call frequency against category benchmark, by channel. Surface over-serviced waste and under-serviced risk before it costs you ranging.
STANDARDField force share, competitive intensity by state, and headcount movement quarter over quarter. The shape of the market at a glance.
STANDARDReal store counts per banner. Enter your outlets and team size for coverage ratio, recommended headcount and service-gap analysis by state.
STANDARDSelect your banners, tier your accounts, allocate your reps for a state-by-state restructure recommendation with ROI modelling. Consulting-grade analysis, on demand.
PROAI-powered territory design. Load your outlets and rep locations for optimal territory assignments and week-by-week journey plans per rep.
PROOne verified record per role, reconciled from six independent public sources across 20,500+ outlets, every field confidence-scored and dated.
~1,350 territory, key & national account managers · CW, Priceline, TWC, Amcal, Blooms
~150 clinic-calling reps & key account managers · Allergan, Galderma, Merz, Teoxane
~300 national & key account managers · Woolworths, Coles, Metcash / IGA, Foodland
~1,400 medical liaisons & detailers · Pfizer, AstraZeneca, Novartis, MSD, Sanofi
| Capability | Syndicated scan data | Annual buyer survey | TERRAIN |
|---|---|---|---|
| Model | IQVIA · Quantium · Circana | Advantage Group | Live field intelligence |
| Refresh | Monthly–quarterly | Annual | Quarterly, live dashboard |
| Field coverage data | Not offered | Not offered | Core product |
| Territory management tools | Not offered | Not offered | Self-serve |
| AI journey planning | Not offered | Not offered | Included (Pro) |
| Annual cost (AU) | $80K–$200K+ | $50K–$150K | $18K–$24K |
Annual subscription. Founding customers lock their rate as the panel grows.
National & key account manager benchmarking across every channel, plus estimated buyer-servicing ratios that show how your head-office coverage compares to competitors.
Book a 30-minute demo. We'll walk your channel, your competitors, your coverage.
We'll be in touch within one business day to book your demo.